Use these numbers and trends to bolster your business case.
From Nielsen: “Among the 66% of global respondents willing to pay more, over 50% of them are influenced by key sustainability factors, such as a product being made from fresh, natural and/or organic ingredients (69%), a company being environmentally friendly (58%), and company being known for its commitment to social value (56%). Sales, and coupons didn’t even make the top five. For this group, personal values are more important than personal benefits, such as cost or convenience.”
From Sustainable Brands (requires info to download): Compiles findings about sustainability ROI “from a variety of angles, including company revenue, stock performance, product-level profitability, brand reputation, employee and consumer engagement benefits, accounting for externalities, reduced risk exposure, and more.”